Developing market responsiveness throughout your company

• 31 May 1988
• journal article
• Published by Elsevier in Industrial Marketing Management
• Vol. 17  (2) , 85-93
• https://doi.org/10.1016/0019-8501(88)90010-7

Abstract

Keywords

• MARKET RESPONSIVENESS
• DEVELOPING MARKET
• THINKING
• TALK
• SEVEN
• STEPS
• MARKETDRIVEN
• COMPANY THIS ARTICLE
• ARTICLE FIRST DESCRIBES