How to use bottom-line writing in corporate communications

• 31 August 1984
• journal article
• Published by Elsevier in Business Horizons
• Vol. 27  (4) , 24-30
• https://doi.org/10.1016/0007-6813(84)90053-3

Abstract

Keywords

• BOTTOM LINE
• CORPORATE COMMUNICATIONS
• LINE WRITING
• USE BOTTOM