When what is said is important: A comparison of expert and attractive sources
- 31 May 1976
- journal article
- Published by Elsevier in Journal of Experimental Social Psychology
- Vol. 12 (3) , 294-300
- https://doi.org/10.1016/0022-1031(76)90059-7
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
- Comprehensibility of persuasive arguments as a determinant of opinion change.Journal of Personality and Social Psychology, 1974
- Opinion change as a function of when information about the communicator is received and whether he is attractive or expert.Journal of Personality and Social Psychology, 1972
- Scales for the measurement of ethosSpeech Monographs, 1966
- Processes of Opinion ChangePublic Opinion Quarterly, 1961
- The principle of congruity in the prediction of attitude change.Psychological Review, 1955