Cognitive Balance, Cognitive Organization, and Attitude Change: A Critique
Open Access
- 1 January 1963
- journal article
- Published by Oxford University Press (OUP) in Public Opinion Quarterly
- Vol. 27 (1) , 123-132
- https://doi.org/10.1086/267153
Abstract
The special issue of the Public Opinion Quarterly devoted to Attitude Change has elicited great interest. In the article presented here it has drawn sharp criticism with respect to its treatment of Fritz Heider's concept of cognitive balance.Keywords
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