Intermarket Patronage: A Psychographic Study of Consumer Outshoppers
Open Access
- 1 October 1972
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 36 (4) , 50-54
- https://doi.org/10.1177/002224297203600410
Abstract
Why do some consumers forego the convenience of hometown shopping? Who are these outshoppers? The psychographic profile of women who frequently outshop is examined in this article. Implications are presented for managers and researchers concerned with consumer outshopping.Keywords
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