Influence of Beer Brand Identification on Taste Perception
- 1 August 1964
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 1 (3) , 36
- https://doi.org/10.2307/3150054
Abstract
As a company tries to find the factors accounting for strong and weak markets, typical consumer explanations for both tend to be in terms of the physical attrib...Keywords
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