Assessing the soap opera frame: Audience perceptions of value structures in soap operas and prime‐time serial dramas
- 1 November 1987
- journal article
- research article
- Published by Taylor & Francis in Southern Speech Communication Journal
- Vol. 52 (4) , 362-376
- https://doi.org/10.1080/10417948709372703
Abstract
This study examines audience perceptions of which values characterize soap operas in general and which values distinguish daytime from prime‐time offerings. An empirical method guided by critical concerns reveals meaningful differences between daytime soap operas and prime‐time serial dramas. The study considers the implications of both the method and the results for media scholars of critical and empirical inclinations.Keywords
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