Abstract
This article presents work in progress on a research project dealing with the “hidden side” of the strategic decision-making process: underlying values, intuition, and the mechanism of transforming complex, ill-defined problems into manageable form. The project uses a new methodology within management research. Analytical tools for discovering underlying values and beliefs are taken from linguistics and culture research. Two specific models, the actant structure model and the auto communication process model, have been used. The reader who wishes to know more about the use of such models is referred to Broms and Gahmberg (1982a). HereIshalldealonly with the actant model, but include a review of relevant research in other areas.

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