The Role of Ethnographic Techniques in Tourism Planning
- 1 August 1998
- journal article
- research article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 37 (1) , 3-11
- https://doi.org/10.1177/004728759803700101
Abstract
This article discusses ethnography and its application as a tool for tourism planning. It is suggested that different methodologies can complement each other in complex plan ning situations and that ethnography offers advantages at particular stages of the planning process. Furthermore, planners can better understand planning issues by using eth nographic techniques.Keywords
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