Abstract
Several fast-food chains now advertise food cooked in “100 percent vegetable oil” or “100 percent cholesterol-free vegetable oil.” The advertisements are often prominently displayed on the menu or directly on the food packaging. A consumer purchasing French fries billed as “cooked in 100 percent cholesterol-free vegetable oil” might be surprised to discover that they were, in fact, deep-fried in hydrogenated vegetable shortening.

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