The Use of Marketing Techniques by Churches: A National Survey
- 1 December 1989
- journal article
- Published by JSTOR in Review of Religious Research
- Vol. 31 (2) , 175
- https://doi.org/10.2307/3511188
Abstract
In spite of misunderstandings regarding the purpose of marketing and marketing techniques, marketing by churches is becoming more prevalent in the U.S. today. T...Keywords
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