Credit Cards as Spending Facilitating Stimuli: A Conditioning Interpretation
- 1 December 1986
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 13 (3) , 348-356
- https://doi.org/10.1086/209074
Abstract
Four experiments and one study were conducted to test the hypothesis that stimuli associated with spending can elicit spending responses. In all expeKeywords
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