Abstract
Industrial designers are very concerned with the physiological and psychological comfort of all people associated with a product. This applies equally to the people who make it, the people who sell it, the people who use it and the people who service it. For these people the product is designed to be safer, easier to use, more economical and, as a result, better to look at. These elements are not merely added at the end, but are integrated throughout the entire design process, as reflected in the designer's approach to the problem.

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