The Political Role of Trade Associations in Distributive Conflict Resolution
Open Access
- 1 April 1968
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 32 (2) , 21-28
- https://doi.org/10.1177/002224296803200204
Abstract
Differing economic objectives among members of a channel of distribution often result in conflict in the system. This article reports on the role of retail and wholesale trade associations in resolving such conflicts. It is based on a comprehensive study of postwar distributive conflict and distinguishes between political resolution and internal or self-resolution of conflicts among channel members. Economic and environmental factors encouraging distributive trade associations to rely on political rather than self-resolution are considered. Maior legislative and internal initiatives to resolve conflict are cited.Keywords
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