Strategic pluralism: Men and women start from a different point

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Abstract
Gangestad & Simpson's (G&S's) analysis of strategic pluralism is welcomed as a balance to the current emphasis on between-sex variation. It could have been clarified by acknowledging the extent to which males and females represent fundamentally different mating strategies, since this affects how we view within-sex strategic variation. The distinction between conditional and alternative strategies could also have been highlighted.

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