The limits of price leadership: needs-based positioning strategy and the long-term competitiveness of Europe’s low fare airlines
- 1 December 1999
- journal article
- Published by Elsevier in Long Range Planning
- Vol. 32 (6) , 573-586
- https://doi.org/10.1016/s0024-6301(99)00074-6
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- easyJet's $500 million gambleEuropean Management Journal, 1999
- PREDATORY CAPITALISM, PRAGMATISM, AND LEGAL POSITIVISM IN THE AIRLINES INDUSTRYStrategic Management Journal, 1996
- The Resource-Based Theory of Competitive Advantage: Implications for Strategy FormulationCalifornia Management Review, 1991