An Investigation of Elaboration and Selective Scanning as Mediators of Learning From the Web Versus Print
Top Cited Papers
- 1 March 2002
- journal article
- Published by Taylor & Francis in Journal of Broadcasting & Electronic Media
- Vol. 46 (1) , 34-53
- https://doi.org/10.1207/s15506878jobem4601_3
Abstract
Recent studies suggest that Web delivery may produce less learning than traditional print. Left unanswered are questions of the process through which differences are produced. Using 2 theories user control and structural isomorphism-we proposed 2 mediators of the influence of medium on learning. Path analysis of experimental data varying medium while holding content constant suggested that the Web increases learning through increased elaboration, but decreases learning through increased selective scanning compared to traditional print.Keywords
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