Radio vs. TV: The Effect of the Medium

• 1 June 1976
• journal article
• Published by Oxford University Press (OUP) in Journal of Communication
• Vol. 26  (2) , 29-35
• https://doi.org/10.1111/j.1460-2466.1976.tb01376.x

Abstract

Keywords

• RADIO
• MEDIUM FIRST PAGE OF ARTICLE
• EFFECT OF THE MEDIUM