New product sales forecasting without past sales data
- 29 February 1980
- journal article
- Published by Elsevier in European Journal of Operational Research
- Vol. 4 (2) , 84-94
- https://doi.org/10.1016/0377-2217(80)90017-x
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
- Newprod: The Design and Implementation of a New Product ModelJournal of Marketing, 1975
- Dynamic Forecasts of New Product Demand Using a Depth of Repeat ModelJournal of Marketing Research, 1973
- Forecasting the Demand for New Convenience ProductsJournal of Marketing Research, 1969
- A New Product Growth for Model Consumer DurablesManagement Science, 1969
- Consumer Buying Intentions and Purchase Probability: An Experiment in Survey DesignJournal of the American Statistical Association, 1966
- Early Prediction of Market Success for New Grocery ProductsJournal of Marketing, 1960