Brief vs. Comprehensive Descriptions in Measuring Intentions to Purchase

• 1 February 1971
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 8  (1) , 114
• https://doi.org/10.2307/3149740

Abstract

Keywords

• COMPREHENSIVE DESCRIPTIONS
• MEASURING INTENTIONS
• BRIEF
• INTENTIONS TO PURCHASE
• DESCRIPTIONS IN MEASURING

All Related Versions

• Version 1, RePEc (Unconfirmed version)