Numerical Taxonomy in Marketing Analysis: A Review Article
Open Access
- 1 February 1968
- journal article
- review article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 5 (1) , 83-94
- https://doi.org/10.1177/002224376800500112
Abstract
Recent developments in numerical taxonomy appear to show applicability for many classification problems in marketing. This review article describes some of the approaches to numerical classification and presents illustrative marketing applications. Current limitations of the procedures are also discussed.Keywords
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