Speech Act Theory and Business Communication Conventions
- 1 July 1983
- journal article
- research article
- Published by SAGE Publications in International Journal of Business Communication
- Vol. 20 (3) , 13-25
- https://doi.org/10.1177/002194368302000302
Abstract
This article applies speech act theory to business communication principles in order to determine why certain messages succeed while others fail. Specifically, it shows how H. P. Grice's maxims of quantity, quality, relation, and manner illuminate the writing process in business communication. It also discusses the pros and cons of conventional versus nonconventional business writing strategies. It suggests that speech act theory provides both a theoretical framework for dis cussing business communications and a practical means of analyzing individual messages.Keywords
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