Differences Between Daily Newspaper Subscribers and Nonsubscribers
- 1 June 1973
- journal article
- Published by SAGE Publications in Journalism Quarterly
- Vol. 50 (2) , 265-270
- https://doi.org/10.1177/107769907305000207
Abstract
Characteristics of household rather than those of its members prove best predictors of newspaper subscribing. Income, length of residence, home ownership key factors.Keywords
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