Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach

1 April 1989

journal article
Published by SAGE Publications in Journal of Marketing

Vol. 53 (2) , 21
https://doi.org/10.2307/1251411

Abstract

Automobile purchasers were surveyed about feelings toward their inputs to and outcomes from the sales transaction, as well as their perceptions of the inputs an...

Keywords

SURVEY
FEELINGS
AUTOMOBILE
PURCHASERS
INTERPERSONAL EQUITY
EQUITY AND SATISFACTION
PERCEPTIONS OF INTERPERSONAL

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