The Practical Meaning and Usefulness of the NBD/LSD Theory of Repeat-Buying

• 1 January 1968
• journal article
• Published by JSTOR in Journal of the Royal Statistical Society Series C: Applied Statistics
• Vol. 17  (1) , 17
• https://doi.org/10.2307/2985262

Abstract

Keywords

• REPEAT BUYING
• NBD/LSD THEORY
• PRACTICAL MEANING
• THEORY OF REPEAT