Developing Mature Internet Strategies
- 1 January 1997
- journal article
- research article
- Published by Taylor & Francis in Information Systems Management
- Vol. 14 (3) , 37-43
- https://doi.org/10.1080/10580539708907058
Abstract
Although the banking industry plays a central role in the world economy and has traditionally been an innovative user of information technology, banks are struggling to develop mature Internet strategies. A model used to analyze the type of Internet activities among a sample of banks as well as their level of sophistication and customization is useful not only for revealing unexploited opportunities in the banking sector but also for guiding the strategy-building process of organizations in other industries.Keywords
This publication has 1 reference indexed in Scilit:
- Units of Analysis for Internet CommunicationJournal of Communication, 1996