Corporate Culture in the Academic Marketing Department
- 1 March 1988
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 10 (1) , 39-43
- https://doi.org/10.1177/027347538801000106
Abstract
The purpose of this article is to provide insight into the efficacy of the corporate culture idea to improved performance in academic marketing departments. All departments have a culture. The challenge is to formulate a healthy and viable culture. Abbreviated case examples are included to demonstrate contrasting cultures.This publication has 0 references indexed in Scilit: