Mediated transfer of attitudes.

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Abstract
Attitudes cannot only be acquired, but may also be transferred like verbal conditioned responses. This was shown by associating a nonsense syllable with the name of a tribe, then developing a favorable or unfavorable attitude towards the nonsense syllable and subsequently testing whether such an attitude had been transferred to the trible. 2 nonsen syllables and 2 names of tribes were chosen as stimuli in a counter-balanced, sensory preconditioning design, requiring 4 groups of 20 Ss. A notable feature was the use of probability learning during the conditioning period; the probability of occurrence of Good or Bad after a nonsense syllable being .85. Transfer, which was successful, was tested in 2 ways: by requiring Ss to choose 10 out of a mixed list of 20 favorable and unfavorable attributes for each tribe and by rating each tribe on a semantic differential scale of Good-Bad. (PsycINFO Database Record (c) 2006 APA, all rights reserved)

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