Abstract
It is argued that in the 1970s the radical idea of ecodevelopment failed to gain support as a way of reconciling economic development with ecological conservation but it sowed the seeds of the sustainable development concept. By 1980 the World Conservation Strategy received support from many countries including Australia. The National Conservation Strategy for Australia received a mixed response at the state/territory level but it in turn paved the way for an Australian response to the Brundtland Report. This latter report put the concept of sustainable development on the political agenda and it has been taken up positively by the Australian federal government and non‐government organisations. It is noted that there is still a need to develop methods to transform the concept into a useful tool for national and regional planning in Australia.

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