Market Segmentation of New Zealand Package Tours
- 1 October 1980
- journal article
- research article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 19 (2) , 3-6
- https://doi.org/10.1177/004728758001900201
Abstract
The package tourist has rarely been studied by the travel researcher. This paper examines package tourism in New Zealand and aims to provide more detailed information on the markets of three types of tours there: coach tours, camping tours, and fly-drive tours. Demographic and socioeconomic profiles as well as the process of tour selection are examined.Keywords
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