Abstract
The world wide web looks like becoming the most rapidly adopted communications medium ever. By next year 25% of American households will be connected to the web—just five years after its creation. Telephones took 35 years to achieve similar penetration of households, television 26 years, and radio 22 years (M Chong, personal communication). The rest of the developed world may be a few years behind the United States, but there is little doubt about the direction in which it is heading. The ability to connect to the internet from the domestic television is likely to accelerate the rate of its adoption. The number of visitors to the BMJ 's website …

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