Understanding and managing store brands

• 1 January 1999
• journal article
• Published by Springer Nature in Journal of Brand Management
• Vol. 6  (3) , 175-187
• https://doi.org/10.1057/bm.1999.4

Abstract

Keywords

• BRAND EQUITY
• PRODUCT MANAGEMENT
• MARKETING MANAGEMENT
• STRATEGIC MANAGEMENT
• BRAND MARKETING
• BRAND MANAGEMENT
• BRANDING STRATEGY