Social Movements and the Focus of Emotional Attention

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Abstract
Social movements, when successful, are crescive, emergent phenomena. This chapter suggests that in order to understand the shape of their emergent and transient pathways across time, we need to capture their emotional dynamics in a social attention space. Social movements operate inside a social attention space, which has room for only a limited number of participants; hence there is an implicit struggle to position oneself within this attention space. This process largely determines victory or defeat, as well as whether a movement can get off the ground at all and how long it will remain important.

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