The Role of Stereotypes in Communication Between Ethnic Groups in the Philippines

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Abstract
Two experiments were conducted to study the efficiency of communication between ethnic groups and the role of ethnic stereotypes in communication. The paradigm involved having listeners select a stimulus being described by either a Tagalog or Chinese speaker who was presented via television. Following the communication tasks subjects judged the personality of the speaker. In addition, subjects rated their own performance and that of their speaking partner. The results suggested that communicational efficiency is not influenced by the ethnic combination of the speaker and the listener. However, subjects perceived that communication with an out-group member would be inferior to that with a member from the same group. Furthermore, statements about ethnic groups which were inconsistent with subjects' beliefs served to facilitate communication.

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