Cultural dimensions in logistics management: a case study from the European automotive industry

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Abstract
Discusses why cultural awareness becomes increasingly important in the context of global sourcing, process management and relation‐oriented logistics. Presents the results of a qualitative study based on 50 in‐depth interviews with Volvo Car Corporation’s European suppliers. The study illustrates some of the national cultural differences between Volvo’s European suppliers. The findings, based on Hofstede’s four‐dimensional model, show that different cultural clusters (Scandinavian, Latin, Germanic, Anglo‐Saxon) behave quite differently in their contractual relations with their customers. Explains that the main differences are related to organizational structure, access to information, communication style and the degree of assertiveness towards their customers. Presents Volvo’s strategy to increase cultural competence as a result of the study, along with examples of measures undertaken.

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