Investigating the Memorable Experiences of the Senior Travel Market: An Examination of the Reminiscence Bump

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Abstract
The importance of the senior travel market has been well-recognized by tourism marketers and researchers. While academic studies have begun to examine the psychological aspects of senior travelers, more progress must be made to investigate the psychology of memory, particularly with respect to the reminiscence bump, behind the nature of their memorable experiences (MEs). In-depth interviews with 42 respondents revealed five characteristics: identity formation, family milestones, relationship development, nostalgia reenactment, and freedom pursuits. Finally, the practical implications of this study are discussed and several avenues for future research are proposed.

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