A Strategy for Service—Disney Style
- 1 May 1991
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 12 (5) , 38-43
- https://doi.org/10.1108/eb039442
Abstract
The organization's customer service philosophy was established over 35 years ago by its founder. Today, every aspect of the resorts and theme parks is geared to serve—and satisfy—its “guests.”Keywords
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