Strategic marketing planning and the hotel industry
- 31 December 1990
- journal article
- Published by Elsevier in International Journal of Hospitality Management
- Vol. 9 (1) , 27-43
- https://doi.org/10.1016/0278-4319(90)90032-s
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- Hotel Companies Aim for Multiple MarketsCornell Hospitality Quarterly, 1985
- Positioning analysis for hospitality firmsInternational Journal of Hospitality Management, 1982