Media Portrayals of Male and Female Olympic Athletes: Analyses of Newspaper Accounts of the 1984 and the 1988 Summer Games
- 1 September 1992
- journal article
- other
- Published by SAGE Publications in International Review for the Sociology of Sport
- Vol. 27 (3) , 197-219
- https://doi.org/10.1177/101269029202700301
Abstract
This paper provides an analysis of media portrayals of male and female athletes in the 1984 and the 1988 Summer Olympics Games as reflected in the Globe and Mail in Canada and the New York Times in the United States. Quantitative content analyses, supplemented by some qualitative analysises, are employed to test the general hypothesis that men receive more attention, and more favourable portrayals than women in sports news in the mass media.Keywords
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