INCORPORATING TASTING INTO A CONJOINT ANALYSIS OF TASTE, HEALTH CLAIM, PRICE AND BRAND FOR PURCHASING STRAWBERRY YOGURT1
- 1 December 1993
- journal article
- Published by Wiley in Journal of Sensory Studies
- Vol. 8 (4) , 341-352
- https://doi.org/10.1111/j.1745-459x.1993.tb00224.x
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- Conjoint Analysis in Marketing: New Developments with Implications for Research and PracticeJournal of Marketing, 1990
- Analyzing Decision MakingPublished by SAGE Publications ,1988
- Conjoint Analysis in Consumer Research: Issues and OutlookJournal of Consumer Research, 1978