Abstract
This chapter explores photographic works that create immersive visual spectacles and works that foreground their materiality, engaging more with the everyday uses of digital images. It looks at pictures by Andreas Gursky and Gregory Crewdson involving high budgets, examines technology and, in some cases, full cinematic crews. Some optimistic writers describe the introduction of digital technology as the dawn of an era of infinite creative possibilities for photography. They argue that digital photography is part of a network of technologies, including mobile communications devices and social media, with the potential to enhance freedom of information, equality and human rights. Some of the photography appears to affirm or even celebrate the production values formerly associated with mainstream cinema, computer games or high-end advertising. The chapter looks at solo photographers who operate in far less ostentatious ways. It offers alternatives to the traditional avant-garde formulation of art as the critical conscience of culture under capitalism.

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