Stereotypes in the Media: So What?

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Abstract
This paper is an attempt to provide a satisfying theoretical framework for how stereotypical representations in media texts can link social-level racial myths with individual-level cognition. Barthes' theories about semiotic signs and myths are examined and linked with models from cognitive psychology concerning human memory and processing of categorical information. Using language as a medium, Livingstone's interpretive framework is proposed as the link that connects mythical social understandings with real cognitive processing phenomena.

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