Competing for customers
- 1 March 1993
- journal article
- Published by Emerald Publishing in Managing Service Quality: An International Journal
- Vol. 3 (3) , 47-51
- https://doi.org/10.1108/eum0000000003171
Abstract
Looks at how competition in the financial services industry looks likely to become more intense overthe next decade as major players fight to gain market share in a relatively low growth market. Explains how companies must look at subtle changes in the market to realise where possibilities lie, and how senior management must see that quality is a bottom‐line issue if a breakthrough is to be attained.Keywords
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