Abstract
American culture is shifting from a mass culture toward increasing specialization and diversification. The growth of communication in cyberspace is consistent with this trend inasmuch as it supports the proliferation of interest and affinity groups. Socioeconomic, demographic, and cultural factors affect access to, use of, and behavior within this communication space. Other forms of regulation of the use of cyberspace include the emerging norms of on-line discussion groups and political attempts to regulate the content of the Internet.

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