Comparison of American motives: 1957 versus 1976.

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Abstract
Motives for achievement, affiliation, power as fear of weakness, and power as hope of power were assessed using thematic apperception in 2 representative national surveys of adults by G. Gurin et al (1960), and the other by J. Veroff et al (1976). Comparison of the results indicates changes and stable features of national character over the 19-yr period. Controls for education and age differences were introduced into the year comparisons for men and women separately. Among men, the achievement motive has remained stable, the affiliative motive has decreased, and both power motives have increased. Among women, both the motives for achievement and power as fear of weakness have increased, but there has been no change in the other 2 motives. Results are interpreted in terms of large-scale social changes (e.g., the women's movement, the shrinking opportunity for jobs) that have dominated recent social history in the US. (29 ref) (PsycINFO Database Record (c) 2016 APA, all rights reserved)

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