The Language of Ageism

Abstract
The language used to depict the elderly is overwhelmingly negative in its scope. Moreover, many ageist terms are doubly offensive because they contain both ageist and sexist references. Such deprecatory language is a linguistic mirror of the pervasive individual and institutional ageism in our society. Reduction or elimination of this situation can be accomplished through the establishment of a voluntary set of guidelines for language usage in the various media.

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