Audiovisual Records as a Primary Data Source

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Abstract
Full understanding of the reflexivity of social action necessitates specification of modes of interactional coordination through investigation of (1) directly observable content of action, and (2) interpretations of meaningfulness held by the actors. This article outlines procedures for analyzing sound-image records (SIR) of interaction—identifying hierarchical organization, constituent subevents and more or less typical behaviors. The approach advocated is one of moving from whole events to increasingly small constituent units. The method of microethnography is contrasted with more traditional participant observation.

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