New Product Forecasting Using Consumer Panels

Open Access

1 May 1970

journal article
research article
Published by SAGE Publications in Journal of Marketing Research

Vol. 7 (2) , 160-167
https://doi.org/10.1177/002224377000700202

Abstract

With the increased importance of bringing successful new products to the marketplace, it is critical that research techniques to provide a timely indication of progress be developed. This article discusses such a technique using data from a consumer diary panel.

Keywords

DIARY
MARKETPLACE
NEW PRODUCTS
BRINGING
CONSUMER PANELS
PRODUCT FORECASTING USING
FORECASTING USING CONSUMER

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