Appeals used in advertisements for psychotropic drugs: an exploratory study.
- 1 February 1977
- journal article
- Published by American Public Health Association in American Journal of Public Health
- Vol. 67 (2) , 171-173
- https://doi.org/10.2105/ajph.67.2.171
Abstract
No abstract availableKeywords
This publication has 7 references indexed in Scilit:
- How Effective is Safety Packaging?Clinical Toxicology, 1976
- Media images and medical imagesSocial Science & Medicine (1967), 1975
- The Message of Psychotropic Drug AdsJournal of Communication, 1975
- Sex differences in the content and style of medical advertisementsSocial Science & Medicine (1967), 1975
- CHILDPROOFING THE MEDICINES BOTTLEThe Lancet, 1974
- Findings and Conclusions of the NCCC Project on Drug AdvertisingJournal of Drug Issues, 1974
- Prevention of Childhood Poisoning: A Community ProjectPediatric Clinics of North America, 1970