Attracting foreign investment? The role of investment incentives in the ASEAN operations of transnational corporations

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Abstract
Policymakers in many developing Asian countries have commonly relied on investment incentives as a major policy instrument to attract foreign investment. Using comparative case studies of Asian transnational corporations (TNCs) in Southeast Asia, this paper argues that investment incentives per se are ineffective in attracting foreign investment. The paper first examines the role of government incentives in the inflow of foreign investment, with particular reference to the Southeast Asian region. It then provides a comparative study of Hong Kong and Taiwanese investments. Hong Kong TNCs are shown to have invested in Southeast Asia because of market or market‐related reasons, not investment incentives per se. To these firms from Hong Kong, investment incentives are more a kind of post hoc rationalization of their decision making. For the Taiwanese investors in Malaysia, government incentives are less important than the existence of market access and the friendly host country environment. The paper also suggests some implications and specific policy recommendations for policymakers in host country governments. Instead of over‐reliance on investment incentives, host country governments should be more concerned with: 1) a commitment to internationalization through the promotion and marketing of international images; 2) the upgrading of domestic resources through continuous training and development; 3) a more efficient allocation of resources; 4) supra‐national coordination and promotion.